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Newsletter Confusion

By Bill Alpert / June 27, 2013

You know how to build a campaign. It’s Marketing 101, just the basics. A good list, creative design, a great offer. Bingo. We’re told it’s all about the numbers: reach and repetition. Write a great headline, use the right tools, hire a Flash whiz, get an account at Constant Contact. Hang in there. This strategy […]

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3 Small Business Marketing Strategies that Give Your Company a Foothold

By Bill Alpert / September 15, 2010

I can’t think of anything more valuable to a small business (or any business) than momentum. Who doesn’t love customers that keep coming back over periods of years? Momentum alone can sustain your customer relationships for years or even decades at a time. Your customer service is adequate, or better. You keep your promises. Your […]

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Marketing's Missing Ingredient

By Bill Alpert / July 20, 2010

It’s easy to get caught up in exciting new world of online marketing. You can now find endless articles, blogs, webinars and companies offering services related to search engine optimization, content marketing, social media and e-mail campaigns. It’s all so fast, sexy, and yes, cheap. What’s not so easy to find? Hard facts and case […]

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New InDesign User Group

By Bill Alpert / July 2, 2010

Are you an InDesign fanatic based in the Inland Empire? Would you be interested in an InDesign User group based in Rancho Cucamonga? Adobe actively sponsors such user groups across the globe, and incentivizes them with discounts, raffles and educational materials. It’s a win-win and a great chance to network with your peers. Here’s more […]

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