Bill's Journal | Copies&Ink Printing

Selling on Price

The letter arrived looking much like any other, in a plain white window envelope, with my name visible on the inside, and the sender’s company logo in the upper left. I was met with all the normal expectations, inaccurate information and claims that were simply too good to be true. This insurance agent spent fifty

Selling on PriceBill Alpert2010-04-12T15:56:26+00:00

Wait! Don't Print Those Business Cards

They are boring! They’re printed on that standard paper, using standard process inks, just like every other card you’ve seen lately. The text is lackluster, the result of software defaults. The logo doesn’t look quite right, and it’s lost in the cluttered layout. Worst of all, there’s no memorable message or emotional appeal to the

Wait! Don't Print Those Business CardsBill Alpert2010-03-08T12:50:31+00:00

Ending a Decade

Here are the thoughts I shared with a friend and colleague upon leaving my office for the last time this decade. Just spending a few hours in my office cleaning up the remaining tasks for 2009. The last decade has been a wild ride, to be sure. Hope it's ending on a positive note for

Ending a DecadeBill Alpert2009-12-31T17:24:37+00:00

Adobe Event at C&I

Building the Perfect PDF–Proof in the Pudding I looked it up; the actual saying is “The Proof of the Pudding is in the Eating.” You’ll quickly be cooking up some tasty PDFs with the help of Adobe’s ace presenter/trainer, Kelly McCathran. Those that attended her last program at Copies&Ink were riveted by her wealth of

Adobe Event at C&IBill Alpert2009-09-10T12:14:20+00:00

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