Under The Hood

Posted by Bill Alpert on Apr 22nd, 2009 | no comments

There’s no doubt about it. We’re in the golden era of buying printing on the cheap.

Pull out the stops. UV coating, process color, full bleed, paper thickness approaching that of 3/8” plywood. Got Photoshop? Go to town! Creative Suite on your PC? The sky’s the limit. Except…
Have you seen the fine print in WYSIWYG? It [...]

The NCOA: Postage Cops

Posted by Bill Alpert on Apr 6th, 2009 | 1 comment

You’ve mailed 2500 pieces at the discounted bulk mail rate, saving over $300 in postage compared to first class postage. Then you’re busted, because one solo address on your list is out of date! The postman has now discovered that your list hasn’t been run though the official NCOA (list cleanup) process.
It’s like running a [...]