A Basic Direct Mail Marketing Plan
by Bill Alpert
Forget the elevator speeches and the boring chamber mixers. Follow this plan and you’ll...
Organic Marketing, Part 2: What’s Your Story?
It must have been the 1960s. Still, I can still remember the agony of my junior high history class. It...
William Alpert is a seasoned entrepreneur and 35 year business veteran. His California based companies design and create printed and electronic marketing materials for Fortune 500s, entrepreneurs as well as advertising and graphic design professionals. He is the author of InkBlot, a weekly journal on business marketing in the internet era. 
