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Hot Summer Markets

Even in a tough economy, not all sectors will be suffering. According to graphic arts industry expert Vince Mallardi, there are still some blossoming branches in the economic tree, with fruit ripe for the picking. While this research focused on print purchases, the outlook for these categories is likely to be positive across a wide

Hot Summer MarketsBill Alpert2008-07-02T22:24:02+00:00

Un-Confuse Your Marketing!

People send mailers for all the wrong reasons. Are you thinking about sending out a flyer or mailer? Stop! Why are you sending it? Unless you have a clear picture of your reason, you're cooking up a recipe for disappointment! Most people who send out flyers are thinking DRM, or direct response marketing. Compare that

Un-Confuse Your Marketing!Bill Alpert2008-06-17T22:17:43+00:00

Control Freaks: Print is for you!

Think you've got your website design nailed? Here's what Joseph Webb, Ph.D., Director of WhatTheyThink.com Economics & Research Center says:"Content creators use graphic design techniques to ensure that images are viewed in a manner that they will make their client's message effective. In print, they have almost full control of the physical nature of their

Control Freaks: Print is for you!Bill Alpert2008-05-13T00:28:31+00:00

Featured Site: Brainy Zip

While working on a client's consumer survey project I recently ran across brainyzip.com , a quick and easy way to look up a plethora of demographic information, all sorted by zip code.... Of course you'll find the typical stuff, such as distribution of population by age group, but how about some interesting tidbits?

Featured Site: Brainy ZipBill Alpert2008-05-02T00:39:18+00:00

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