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Organic Marketing, Part 2: What's Your Story?

It must have been the 1960s. Still, I can still remember the agony of my junior high history class. It was a mind numbing succession of dates, names and places. The teacher, who may have been old enough to have been present at the signing of the Mayflower Compact, spoke in a monotone drawl that

Organic Marketing, Part 2: What's Your Story?Bill Alpert2009-02-04T21:48:53+00:00

Marketing by Yelling Louder

How can you find new customers in a down economy? For more than the last 100 years its been about yelling the loudest to the largest number of people. Making them notice you. Pushing a business card in their face. Building a restaurant on a street that they pass frequently. Bombarding them with “me-too” direct

Marketing by Yelling LouderBill Alpert2009-01-14T19:08:10+00:00

United States Postal Service new NCOA rules

Starting November 23, the USPS will require that all presorted mailing lists be cleaned using the National Change of Address (NCOA) directory. It's a 95 day rule. Your list needs to get cleaned at least every 3 months. If you're busted for sending "dirty" mail, your postal discounts will be forfeited, and you're liable to

United States Postal Service new NCOA rulesBill Alpert2008-12-22T21:45:22+00:00

Out of control?

According to Fortune Magazine, the top five (revenue) private firms accounted or something like $343 billion in sales. This group includes Koch Industries, Cargill, Chrysler, Kaiser Permanente and the US Postal Service, which is technically not part of the US Government. It's interesting to note that of these firms, the Postal Service accounted for 21%

Out of control?Bill Alpert2008-07-03T00:45:32+00:00

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