direct mail | Copies&Ink Printing

Can't Photoshop? It's OK, REALLY!

by Bill Alpert Ever since Photoshop became a verb, a tacit expectation rose that (regardless of your background, training, interests, job title or schedule) you should have a working knowledge of most all current graphics software. Still using Corel Draw? Good heavens, you’re a relic! Not sure if you own Adobe Acrobat or Adobe InDesign?

Can't Photoshop? It's OK, REALLY!Bill Alpert2009-09-04T18:16:21+00:00

Writers of Short Sentences

by Bill Alpert Perhaps you’re old enough to remember video of John Cameron Swayze delivering the iconic Timex slogan: Takes a Licking and Keeps on Ticking. Fans of the recent TV series Mad Men were recently reminded of the classic Think Small print ad campaign for Volkswagen. Both ads were conceived and penned by the

Writers of Short SentencesBill Alpert2009-07-03T22:57:48+00:00

The NCOA: Postage Cops

You've mailed 2500 pieces at the discounted bulk mail rate, saving over $300 in postage compared to first class postage. Then you're busted, because one solo address on your list is out of date! The postman has now discovered that your list hasn't been run though the official NCOA (list cleanup) process. It's like running

The NCOA: Postage CopsBill Alpert2009-04-06T19:24:29+00:00

A Basic Direct Mail Marketing Plan

by Bill Alpert Forget the elevator speeches and the boring chamber mixers. Follow this plan and you'll be more successful in business and in life! 1. Concentrate on pinpointed target market(s). 2. Have at least two good reasons to add a name to your list. 3. Call to check names and titles on your list

A Basic Direct Mail Marketing PlanBill Alpert2009-02-14T03:16:45+00:00

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