When Targeted Direct Mail is Oxymoronic

Have you asked yourself this question: “Who is my targeted customer?” If so, the question itself could be very telling. Across my 35 years in the world of business, I’ve seen many companies come and go. Sadly, I have to make this observation: We spend far too much time on superficial marketing and tactical activities when the

When Targeted Direct Mail is Oxymoronic2013-08-19T17:20:09+00:00

The Right Strategy Wins

If you’ve tried everything, and nothing seems to be working, it could be your strategy. After decades of working with business owners, I’ve found that even the most basic marketing tactics are effective when the right basic strategy is in place. And when no strategy (or a poorly chosen strategy) is in place, the world

The Right Strategy Wins2011-02-10T21:22:58+00:00

2 Step Tactical Marketing Using Print

1. Start with a great strategy. (see our post on strategies) 2. Create a postcard, mailer or brochure that speaks clearly to your strategy. You can’t go wrong here. Your strategy encompasses your strengths and the deep needs of your customers. Your tactic is simply opening a communication channel with your customers. Examples: If your

2 Step Tactical Marketing Using Print2011-02-10T21:23:52+00:00

About Our Customers

We are a service company; here to understand your needs and provide the best possible options. Value is a priority at Copies&Ink. We work hard to provide you with super low prices and fast service. Most of all, it’s attention to detail that keeps Copies&Ink customers coming back.

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