All posts in "Marketing Basics"

Marketing Means Knowing When to Say “I’m Sorry”

By Bill Alpert / June 11, 2013

What you’re seeing is the cover sheet sent along with my Sunday LA Times, that arrived a day late, and only after I called. Unfortunately I called after 10:30 a.m. Tough luck. Why is it my fault that the Sunday paper was never delivered? That’s what the flyer implies, and that’s how it makes me […]