Can’t Photoshop? It’s OK, REALLY!
by Bill Alpert
Ever since Photoshop became a verb, a tacit expectation rose that (regardless of your background, training, interests, job title or schedule) you should have a working knowledge of most all current graphics software. Still using Corel Draw? Good heavens, you’re a relic! Not sure if you own Adobe Acrobat or Adobe InDesign? What, [...]
Graphic Design, Death and Opportunity
Graphic Design: The Corpse and Your Opportunity
Over a decade ago typographer and graphic designer Kathleen Tinkel wrote:
Armed with our Macs, we presumed to compete with our creative partners (typographers, illustrators, airbrush artists, retouchers and more), helping to put some trades out of business. But the computer isn’t as capable as a talented artist or skilled [...]
New Tools, Same Old Traps
OK, I love the web, and likely you do too. Still, I’ve been hard pressed to understand how “social networking” comes into play for business marketing. Most of what I’ve seen falls into the category of shameless self promotion. And that’s a shame.
Certain hard truths will always be unavoidable, be it in print, direct mail [...]
Organic Marketing, Part 2: What’s Your Story?
It must have been the 1960s. Still, I can still remember the agony of my junior high history class. It was a mind numbing succession of dates, names and places. The teacher, who may have been old enough to have been present at the signing of the Mayflower Compact, spoke in a monotone drawl that [...]
Recent Event: @ Copies&Ink
Power-Hour Lunch: Using Client Newsletters to Market Your Professional Practice
March 24, 2009 • 11:30 a.m.-1:15 p.m. • Light lunch will be served
The game has changed. The tactics of marketing are different in the internet era. Still, a well conceived company newsletter remains one of the best ways to help grow your professional practice over time.
Join Copies&Ink and BrandOne Marketing over [...]
Recession Busting Graphics Software
This article appears on EzineArticles.com
NEWSFLASH:
We’re officially in recession. Isn’t that a shocking revelation? Unless a bailout is coming your way, maybe now’s a good time to save some green on your company’s publishing software needs. People often ask me “what’s the best software choice for my newsletter?” (or brochure, business card, mailer, etc.) Of course, [...]
The social side of printing!
As many years as we’ve been printing, it’s still tough to remember all of the envelopes sizes that can be used for invitations and announcements. Here’s a quick rundown, just in case your next holiday card is on tap:
Where cost is an issue, Baronial style envelopes have a great price point, but they’re usually only [...]
Printing, Copies, Mailing and More!
Call: 866-345-COPY or
(909) 948-3550
Newsletter Printing and Design and Mailing
Electronic Newsletter Distribution
Brochure • Stationery • Business Card
Self Published Books • Catalog • Instruction Manuals
Direct Mailers • Flyers • Postcards
Hard to find custom printed stationery
Based in Rancho Cucamonga, Copies&Ink offers you better looking and better working printed stuff! By working person to person we’re able to [...]
Copies&Ink Printing
Current promotion: Full Color Business Cards: 1000 for $49. For more info visit our online store.
Full Service Printing Plant: Copies&Ink is a complete print and online marketing resource for businesses in Southern California and beyond. If it’s a full fledged campaign, or just a box of business cards, Copies&Ink offers personalized local service at prices that compete with [...]
William Alpert is a seasoned entrepreneur and 35 year business veteran. His California based companies design and create printed and electronic marketing materials for Fortune 500s, entrepreneurs as well as advertising and graphic design professionals. He is the author of InkBlot, a weekly journal on business marketing in the internet era. 
