rancho cucamonga | Copies&Ink Printing

How's Your Copy?

bmw ad.pdf It's practically child's play to make a great impression using print. Just take enough time to write some decent copy for your ad, brochure or mailer. That simple practice has become so rare that even a perfunctory effort at story telling gets attention. It's really quite daring to step out and tell a

How's Your Copy?Bill Alpert2010-04-22T18:34:39+00:00

Can't Photoshop? It's OK, REALLY!

by Bill Alpert Ever since Photoshop became a verb, a tacit expectation rose that (regardless of your background, training, interests, job title or schedule) you should have a working knowledge of most all current graphics software. Still using Corel Draw? Good heavens, you’re a relic! Not sure if you own Adobe Acrobat or Adobe InDesign?

Can't Photoshop? It's OK, REALLY!Bill Alpert2009-09-04T18:16:21+00:00

Graphic Design, Death and Opportunity

Graphic Design: The Corpse and Your Opportunity Over a decade ago typographer and graphic designer Kathleen Tinkel wrote: Armed with our Macs, we presumed to compete with our creative partners (typographers, illustrators, airbrush artists, retouchers and more), helping to put some trades out of business. But the computer isn't as capable as a talented artist

Graphic Design, Death and OpportunityBill Alpert2009-06-12T19:05:26+00:00

New Tools, Same Old Traps

OK, I love the web, and likely you do too. Still, I’ve been hard pressed to understand how “social networking” comes into play for business marketing. Most of what I’ve seen falls into the category of shameless self promotion. And that’s a shame. Certain hard truths will always be unavoidable, be it in print, direct

New Tools, Same Old TrapsBill Alpert2009-05-06T22:41:41+00:00

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