Can’t Photoshop? It’s OK, REALLY!
by Bill Alpert
Ever since Photoshop became a verb, a tacit expectation rose that (regardless of your background, training, interests, job title or schedule) you should have a working knowledge of most all current graphics software. Still using Corel Draw? Good heavens, you’re a relic! Not sure if you own Adobe Acrobat or Adobe InDesign? What, [...]
Graphic Design, Death and Opportunity
Graphic Design: The Corpse and Your Opportunity
Over a decade ago typographer and graphic designer Kathleen Tinkel wrote:
Armed with our Macs, we presumed to compete with our creative partners (typographers, illustrators, airbrush artists, retouchers and more), helping to put some trades out of business. But the computer isn’t as capable as a talented artist or skilled [...]
Sending us PageMaker files for print
If you use PageMaker, this is the best way to gather the needed files for printing.
Clipboard on Steriods
OK, this is simple, cool, and best of all free. It’s a Macintosh utility that expands your clipboard into cubbyholes. Each time you copy to the clipboard, you fill a new cubby without overwriting your last clipboard copy.
Using a menu bar item, or keyboard shortcut, you simply select the content you need and paste it [...]
The Holy Grail of Graphics
Not all file formats are created equal. For maximum quality and flexibility, true vector format files such as EPS or AI are often your best choice. Need a logo or drawing in your brochure or business card? Use Adobe Illustrator, Freehand or Corel Draw for the job. Or ask your graphic artist/designer to do the [...]
My new company car
In the wake of $4.59 gasoline, I can’t think of a better time to think green than right now. Maybe even better than thinking green, each of us has the power to take positive steps in the direction of renewable resources, cleaner air and a healthier life.
It’s 5 miles from my front door to my [...]
William Alpert is a seasoned entrepreneur and 35 year business veteran. His California based companies design and create printed and electronic marketing materials for Fortune 500s, entrepreneurs as well as advertising and graphic design professionals. He is the author of InkBlot, a weekly journal on business marketing in the internet era. 
