United States Postal Service new NCOA rules

Starting November 23, the USPS will require that all presorted mailing lists be cleaned using the National Change of Address (NCOA) directory. It's a 95 day rule. Your list needs to get cleaned at least every 3 months. If you're busted for sending "dirty" mail, your postal discounts will be forfeited, and you're liable to

United States Postal Service new NCOA rules2008-12-22T21:45:22+00:00

Un-Confuse Your Marketing!

People send mailers for all the wrong reasons. Are you thinking about sending out a flyer or mailer? Stop! Why are you sending it? Unless you have a clear picture of your reason, you're cooking up a recipe for disappointment! Most people who send out flyers are thinking DRM, or direct response marketing. Compare that

Un-Confuse Your Marketing!2008-06-17T22:17:43+00:00

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