United States Postal Service new NCOA rules
Starting November 23, the USPS will require that all presorted mailing lists be cleaned using the National Change of Address (NCOA) directory. It’s a 95 day rule. Your list needs to get cleaned at least every 3 months. If you’re busted for sending “dirty” mail, your postal discounts will be forfeited, and you’re liable to [...]
Un-Confuse Your Marketing!
People send mailers for all the wrong reasons.
Are you thinking about sending out a flyer or mailer? Stop! Why are you sending it? Unless you have a clear picture of your reason, you’re cooking up a recipe for disappointment!
Most people who send out flyers are thinking DRM, or direct response marketing. Compare that to “branding” [...]
William Alpert is a seasoned entrepreneur and 35 year business veteran. His California based companies design and create printed and electronic marketing materials for Fortune 500s, entrepreneurs as well as advertising and graphic design professionals. He is the author of InkBlot, a weekly journal on business marketing in the internet era. 
