Parenthetically Writing
Does attention to detail in your writing make you look smarter? Does it improve your marketing skills? It’s not hard to make a case for that. Just as clean fingernails and polished shoes help make a positive impression, so does your attention to grammar, syntax and punctuation.
So here (courtesy of Empire State College, NY) is [...]
Newsletter Confusion
You know how to build a campaign. It’s Marketing 101, just the basics. A good list, creative design, a great offer. Bingo.
We’re told it’s all about the numbers: reach and repetition. Write a great headline, use the right tools, hire a Flash whiz, get an account at Constant Contact. Hang in there. This strategy works. [...]
Out of control?
According to Fortune Magazine, the top five (revenue) private firms accounted or something like $343 billion in sales. This group includes Koch Industries, Cargill, Chrysler, Kaiser Permanente and the US Postal Service, which is technically not part of the US Government.
It’s interesting to note that of these firms, the Postal Service accounted for 21% of [...]
Copies&Ink ClickPrint Online Store
Current Promotion Valid through July 2009
Business Cards: Full Color, gorgeous glossy stock, printed both sides or front only.
1000 cards for $49 plus tax and UPS delivery.
Just upload your PDF file using upload page. We’ll contact you to arrange payment and shipment.
Postage Rates Defy Logic
It’s official: postage rates are going up again. It’s a process that seems to have accelerated in recent years. Perhaps the Postal Service didn’t get the memo about all the advertisers migrating to alternative forms of marketing.
Starting next month first class postage will hit 42 cents, postcards 27 cents, each up one cent. Standard class [...]
What’s my postage?
Online Postage Calculator from the US Postal Service
LATE UPDATE: Click here for information on the new NCOA regulations and special offers from Copies&Ink
A question heard frequently at Copies&Ink is: What’s the postage tab for my upcoming mailing? Here’s the easiest way we’ve found to calculate postage for your business mailing, and also compare the costs [...]
William Alpert is a seasoned entrepreneur and 35 year business veteran. His California based companies design and create printed and electronic marketing materials for Fortune 500s, entrepreneurs as well as advertising and graphic design professionals. He is the author of InkBlot, a weekly journal on business marketing in the internet era. 
