Forget the elevator speeches and the boring chamber mixers. Follow this plan and you’ll be more successful in business and in life!

1. Concentrate on pinpointed target market(s).
2. Have at least two good reasons to add a name to your list.
3. Call to check names and titles on your list
4. Write great copy, for real readers.
5. Let copy define graphic design, not vice versa
6. Freely offer real value to your readers
7. Start small. Test and refine.
8. Scale up your best performing design.
9. Follow up all leads without delay
10. Make your product/service clearly best in class

Yes, building a program like this is a lot more work than a slapdash postcard sent to everyone and everything that moves within a 20 mile radius. Which is exactly why it works. Junk mail and spam are so very, very easy. Which is exactly why you should avoid them.

Where was the torment of the wrenching decision by handful of patriots that declared indendence from Britain? Where was the gripping oratory of John Adams?  Where was the story of sacrifice and hardship of Abigail Adams, and the eloquence of Thomas Jefferson’s pen? Why did my classmates have to endure a year that was filled with so little, when America’s history is teeming with gripping stories just waiting to be told.

If you’d like to learn how to write copy for your next newsletter or direct mail letter, just watch HBO. Rent a DVD of John Adams and enter the world of our early patriots. Fear, passion, anger, suffering, laughter and joy; the full scope of human emotion. Tell a real story, and capture the minds of your listeners. It’s genetically coded in the human race.

So much of what arrives in a mailbox these days is devoid of anything a living breathing human being can relate to. Postcards and brochures are often no more interesting than a supermarket shopping list. Newsletters: thinly disguised billboards. Web pages: just add liquid and you’ve got your own website in 30 minutes or less. Nice to look at, but no substance.

Is it any wonder that high and low, folks are clamoring: “stop the spam?”

Our lives are filed with stories. Turn your senses in their direction. Be it lawn service or Attorney at Law, you’ve got a story to tell. People will listen.

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Based in Rancho Cucamonga, Copies&Ink offers you better looking and better working printed stuff! By working person to person we’re able to offer you more choices, and a better all around value. We specialize in printed marketing communications for small businesses and corporate workgroups. We help you unite your printed and electronic customer communication.

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Full Service Printing Plant: Copies&Ink is a complete print and online marketing resource for businesses in Southern California and beyond. If it’s a full fledged campaign, or just a box of business cards, Copies&Ink offers personalized local service at prices that compete with the internet mega-sites.

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