Writers of Short Sentences
by Bill Alpert
Perhaps you’re old enough to remember video of John Cameron Swayze delivering the iconic Timex slogan: Takes a Licking and Keeps on Ticking. Fans of the recent TV series Mad Men were recently reminded of the classic Think Small print ad campaign for Volkswagen. Both ads were conceived and penned by the legendary [...]
10 cents worth of shampoo
How can just a few words and a single ounce of shampoo bring fortune to your company? How can saving a few pennies end up costing you hundreds or thousands of dollars?
I’m in Chicago on an extended business trip, and decided to try a new (to me) hotel chain: Extended Stay Hotels. Upon checking in [...]
William Alpert is a seasoned entrepreneur and 35 year business veteran. His California based companies design and create printed and electronic marketing materials for Fortune 500s, entrepreneurs as well as advertising and graphic design professionals. He is the author of InkBlot, a weekly journal on business marketing in the internet era. 
