How's Your Copy?

bmw ad.pdf It's practically child's play to make a great impression using print. Just take enough time to write some decent copy for your ad, brochure or mailer. That simple practice has become so rare that even a perfunctory effort at story telling gets attention. It's really quite daring to step out and tell a

How's Your Copy?2010-04-22T18:34:39+00:00

Writers of Short Sentences

by Bill Alpert Perhaps you’re old enough to remember video of John Cameron Swayze delivering the iconic Timex slogan: Takes a Licking and Keeps on Ticking. Fans of the recent TV series Mad Men were recently reminded of the classic Think Small print ad campaign for Volkswagen. Both ads were conceived and penned by the

Writers of Short Sentences2009-07-03T22:57:48+00:00

10 cents worth of shampoo

How can just a few words and a single ounce of shampoo bring fortune to your company? How can saving a few pennies end up costing you hundreds or thousands of dollars? I'm in Chicago on an extended business trip, and decided to try a new (to me) hotel chain: Extended Stay Hotels. Upon checking

10 cents worth of shampoo2008-07-08T20:53:57+00:00

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