Bill Alpert | Copies&Ink Printing

When Targeted Direct Mail is Oxymoronic

Have you asked yourself this question: “Who is my targeted customer?” If so, the question itself could be very telling. Across my 35 years in the world of business, I’ve seen many companies come and go. Sadly, I have to make this observation: We spend far too much time on superficial marketing and tactical activities when the

When Targeted Direct Mail is OxymoronicBill Alpert2013-08-19T17:20:09+00:00

How to Hack Your Phone Bill and Why You Should

The larger a company becomes, the more it can suffer from flawed thinking. Like thinking “we’re the only game in town.” In the post industrial era, pomposity is the downfall of many a large consumer oriented company. Ask my “old friends” over at the local cable TV company, who practically reveled in providing an outlier

How to Hack Your Phone Bill and Why You ShouldBill Alpert2013-06-15T04:11:19+00:00

What’s the best graphic design software?

Pictured above: Adobe InDesign 6 We'll start with what doesn't work! Word processor programs, such as Microsoft Word are a bad choice for print layout. The reasons for that are numerous, and not within the scope of this article. The bottom line is (unless you’re dealing with simple black and white documents, and the simple, non-critical

What’s the best graphic design software?Bill Alpert2013-05-08T21:33:55+00:00

The Right Strategy Wins

If you’ve tried everything, and nothing seems to be working, it could be your strategy. After decades of working with business owners, I’ve found that even the most basic marketing tactics are effective when the right basic strategy is in place. And when no strategy (or a poorly chosen strategy) is in place, the world

The Right Strategy WinsBill Alpert2011-02-10T21:22:58+00:00

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