Is your business card doing its max?

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How hard is your business card working?

It’s a cross section of your marketing, and a big part of that all-important first impression. It’s easy to carry, and simple to deliver. It’s personal; frequently delivered with a handshake and a smile. It carries vital information, requires no batteries and it is often saved and remembered for years.

Maybe it’s time to take a closer look at your own card. Does it harmonize with your marketing objectives? Is it clear and easy to read? Was it professionally designed and printed, or is it one of those freebie cards that in the long run cost you more money. Here’s some sage advice to remember: hire a talented graphic designer to create your company card, even if it’s the only such investment you can budget. Then get it professionally printed on quality paper stock.

Once all of that is done, how can you insure that the integrity of your card is intact, across every division and region of your company? All too often, a well-meaning staffer decides to dilute your work, by putting a personal stamp on the cards he/she orders. Fortunately, you can lock in every characteristic of company’s business card ordering system (including pricing and approval) by employing a web based business card managment system (BCMS).

At Copies&Ink, we provide business cards for individuals and workgroups of thousands. Your company can easily place card orders day or night, using an exclusive web portal, built to your specifications. It’s secure, accurate, fast and cost effective.

Winter InkBlot Hits the Street

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The Winter issue of our occasional newsletter, InkBlot, will be appearing in your mailbox shortly. Read it to answer the following questions:

• Is your business card up to snuff?
• How can the internet improve your direct mail response?
• Web 2.0: Have you made the switch?

If you’re not on our Ink Blot mailing list drop us a line at: bill@copiesandink.com

We’d like to hear from you, if you have ideas about future articles, comments or questions.

Creative Corner: Cool Tools to promote your business

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Dress up your card before you hit the town!

In a nutshell: a personalized, full color folder professionally designed to enhance your marketing image

The business card is the quintessential tool of professional networking. And what networker wouldn’t benefit from a proper introduction? Salespeople have long been told to have a 30 second presentation that encapsulates their unique advantage to the customer. Yet how often do we forget that basic axiom? The business card presenter is the perfect assistant that makes sure your message gets across, even if you can’t be there to present it.

Just the facts..

Business cards are intended as a storehouse of information: phone, fax, e-mail, etc. By cluttering a card with too much text (we see this all too often) you are diminishing it’s effectiveness. A clean card enhances your image, as well as legibility. Use the presenter to fill in the gaps. There’s even space to add a personal note.

Add your marketing truly personal with the C&I Business Card Presenter

For More Information visit the Copies&Ink Cool Tools Page

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