How’s Your Copy?
bmw ad.pdf
It’s practically child’s play to make a great impression using print. Just take...
BrandOne Marketing Coach Program
Marketing is much like going to the gym. It’s something we should do every day, but often don’t get...
Selling on Price
The letter arrived looking much like any other, in a plain white window envelope, with my name visible...
Great Artists Know How to Ship
Steve Jobs was famously quoted as saying “real artists ship.” With that in mind, my friend...
Wait! Don’t Print Those Business Cards
They are boring!
They’re printed on that standard paper, using standard process inks, just like every...
Ending a Decade
Here are the thoughts I shared with a friend and colleague upon leaving my office for the last time this...
Holiday Hours
Copies&Ink business offices will be closed between noon December 24 until Monday January 4. Best...
Are you in a bind?
Jargon can be so confusing! After working a lifetime in the printing industry the terms I take for granted...
Adobe Workshop a Hit
Kelly McCathran from Adobe Systems leads workshop at Copies&Ink
A word of thanks to everyone who...
Is your universe C-M-Y-K?
Technology marches on, and so has the push toward process color printing. It’s pretty much standard...
William Alpert is a seasoned entrepreneur and 35 year business veteran. His California based companies design and create printed and electronic marketing materials for Fortune 500s, entrepreneurs as well as advertising and graphic design professionals. He is the author of InkBlot, a weekly journal on business marketing in the internet era. 
