This is a huge concern to all of us, and over the years Copies&Ink has taken many steps, (some at great expense) to minimize our impact on the environment. These fall into two general categories: First, reducing waste and environmental impact though our production and materials processes and second, an area that we feel is often neglected. So much so, that I recently coined a phrase to describe it:

Organic Print.

The notion of Organic Print encourage users of print to consider the Raison d’être of the materials they produce as well as their design, and the stategy behind their distribution. Each of these factors has an important potential impact on the carbon footprint of the printed piece. The industrial age economy has given way to a new paradigm based on information and innovation. Printing firms need to keep pace and let go of the idea that “more is better.”

In practical terms, that often means we ask a client to reconsider a project’s design and sometimes even whether is should be printed at all. Yes, in the short term, this can be bad for business, but in the long term it forges a stronger relationship with the client moving forward.

Target Your Printing

Print only what you need, when you need it. Tailor it to those readers most interested in your message. Today’s technology gives us the ability to target and personalize on a one-to-one basis. I believe that’s the future of print, and it’s already arrived. There’s a declining ROI in old-style mass marketing, and it’s bad for the planet.

Years ago, Copies&Ink embraced a “green” platemaking technology, which eliminated silver and corrosive chemicals from our manufacturing process. We operate “right sized” presses, which reduce waste to a minimum. We’ve eliminated incandescent lighting and installed high SEER air conditioning units.

And yes, we offer a large selection of recycled papers, many of which can be obtained at an excellent price point. For information drop us a line and ask about some green alternatives for your next project.

Using a menu bar item, or keyboard shortcut, you simply select the content you need and paste it wherever you want. Simple and elegant.

It’s called Jumpcut. Download it from the author’s Sourceforge page.

Where cost is an issue, Baronial style envelopes have a great price point, but they’re usually only available in white or ivory.

Baronial (i.e. pointy-flap) Style Envelopes

4 Bar
5.125 x 3.625

5 Bar
5.625 x 4.125

5 ½ Bar
5.625 x 4.375

6 Bar
6.5 x 4.75

Lee
7.25 x 5.25

A lot of folks prefer the the more up to date square flap style Announcement envelope. Indeed, they’re available in a wider range of colors and finishes:

Announcement Envelope: square flap style

A-2

4.375″ x 5.75″

A-6
4.75″ x 6.5″

A-7
5.25″ x 7.25″

A-8
5.5″ x 8.125

A-9
5.75″ x 8.75″

A-10
6″ x 9.5″

Just two more things to remember:
1. Not every size/color/finish combo is available, so check before you start your design
2. These are the envelope sizes, the enclosures should be designed about 1/4″ smaller in each dimension.

Questions: just give us a call or visit our contact page.

In the market for some custom printed folders or announcements? Check out our current specials!

Just last week, one of our clients expressed shock at how many contacts on her newly acquired marketing list were out of date. Another customer had a similar rude awakening with his out of date customer list. Folks move, and they do it frequently. The good news is that most movers send their forwarding information to the postman, who in turn keeps track of it all. It’s seemingly daunting, but database technology has made it all quite doable.

Here’s the scoop; if you’re mailing at discounted rates (i.e. standard class or non profit) you’ll need to update your list every 90 days, and sign fill out a special form to that effect. There are 3 approved methods for doing this, and calling or visiting everyone on your list isn’t one of them! Most mailers will need some help from a mailing professional. Violators will be easy to spot, and fines will apply!

Copies&Ink has access to the USPS move/update database. We can update your mailing list for a very reasonable cost. The reduced postage waste alone could pick up a good chunk of your tab. We’ll also fill out and sign your paperwork, keeping you out of harm’s way.

P.S. There’s only a single loophole which may apply. You can add “or current resident/occupant” to your address block. Not advised for everyone, but it’s legal.

Kelly’s Extra Handouts

http://idisk.mac.com/kmccathran-Public

Adobe Design Center

Step-by-Step Lessons, Guides and Tutorials for CS2 & CS3 also access to User Forums & Feature Requests
http://adobe.com/designcenter/

Adobe Design Center Video Workshop

Flash Movies on all Creative Suite 3 Products and many new features
http://adobe.com/designcenter/video_workshop

Adobe Print Resource Center

Transparency guides and PDF Print Production Information and a wealth of print related resources
http://adobe.com/go/print

Adobe Events

Find Adobe Certified Trainers and Training Centers in your area, on-demand and live eClasses as well as road show events
http://www.adobe.com/events

Adobe Education

Educational resources for K-12 and higher education, free curriculum and more
http://www.adobe.com/education

Based in Rancho Cucamonga, Copies&Ink offers:

Addressing and Mailing
Mailing List Plotting and Bulk Mail Presorts
Envelope Stuffing and Sealing
Posters and Signage
Sophisticated Color Digital Printing

Our Clients:
Manufacturing • Professional • Retail
Non Profit, Socially Responsible Organizations
Church Outreach
HR and Marketing Workgroups
Entrepreneurs and Professionals
Small and Home Based Businesses

For immediate assistance or a customized proposal, contact our Customer Service Department