Marketing’s Missing Ingredient

It’s easy to get caught up in exciting new world of online marketing. You can now find endless...
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Are Business Cards Irrelevant?

Opinions fully cover the spectrum: business cards are everything from indispensable to obsolete. This...
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Are you A “Linchpin”?

What do you bring to your work? Your heart and mind? Or just your body? In his new book Linchpin, revolutionary...
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Incredible Journey

Bella and Larry Alpert, Israel 1950 by Bill Alpert In 1953 my father first set foot on U.S. Soil. With...
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How’s Your Copy?

bmw ad.pdf It’s practically child’s play to make a great impression using print. Just take...
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Selling on Price

The letter arrived looking much like any other, in a plain white window envelope, with my name visible...
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Ending a Decade

Here are the thoughts I shared with a friend and colleague upon leaving my office for the last time this...
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Are you in a bind?

Jargon can be so confusing! After working a lifetime in the printing industry the terms I take for granted...
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Adobe Workshop a Hit

Kelly McCathran from Adobe Systems leads workshop at Copies&Ink A word of thanks to everyone who...
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Is your universe C-M-Y-K?

Technology marches on, and so has the push toward process color printing. It’s pretty much standard...
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