Small Business Marketing | Copies&Ink Printing

The Mother of All New Year's Resolutions

This isn’t about my needing to lose ten pounds, though that certainly woudn’t hurt. Instead, it’s about sleeping at night, and making sure my family is well cared for. It’s about waking up with a smile on my face and excitement for the day ahead. When all is said and done, what else counts? Think

The Mother of All New Year's ResolutionsBill Alpert2011-01-06T19:03:56+00:00

It's a printing thing

I still get a rush from jogging a ream of printed brochures, freshly off the printing press. It's the same kind of rush your customer gets when she feels the rich texture of that paper between her fingertips. When you're designing for print, remember that the reader's experience is tactile as well as visual. That's

It's a printing thingBill Alpert2010-12-16T13:14:51+00:00

Real Printing Speaks for Itself and for You

I've had the good fortune of growing up when printing was "real." It meant real lead type, machine stamped ink into paper. The blood, sweat and tears that went into building every page somehow made each page more believable, more real. "Letterpress" printing died out in the late 60s, though today it is coming back

Real Printing Speaks for Itself and for YouBill Alpert2010-11-28T22:45:48+00:00

3 Small Business Marketing Strategies that Give Your Company a Foothold

I can’t think of anything more valuable to a small business (or any business) than momentum. Who doesn’t love customers that keep coming back over periods of years? Momentum alone can sustain your customer relationships for years or even decades at a time. Your customer service is adequate, or better. You keep your promises. Your

3 Small Business Marketing Strategies that Give Your Company a FootholdBill Alpert2010-09-15T10:55:04+00:00

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