Copies&Ink featured on Adobe Website
May 7, 2009
Copies&Ink was recently honored by Adobe Systems as a Success Story on the Adobe Systems website. Our thanks to Laura Thurman of Big Sky Communications who wrote the feature story, and our client Erin Johnson of Aubrey and Associates, whose project was also featured in the story.
The article can be viewed online on here or viewed as an Acrobat document.
New Tools, Same Old Traps
May 6, 2009
OK, I love the web, and likely you do too. Still, I’ve been hard pressed to understand how “social networking” comes into play for business marketing. Most of what I’ve seen falls into the category of shameless self promotion. And that’s a shame.
Certain hard truths will always be unavoidable, be it in print, direct mail or on the web. Foremost among these, nobody else cares about your self-serving PR message. On the other hand, if you’re willing to share your knowledge and gifts with world and do so without the expectation of reciprocity, the universe will amply reward you.
Giving away the store may not be what your sales department is looking for but on the other hand, generosity is the only message that will ring out above the din of myriad competing sales messages that buzz overhead like mosquitoes in a swamp.
There’s no quick fix here, but if you’re willing to invest in a valid online strategy, I’ve posted some audio that might be useful. It’s from a webinar entitled Taking Your Brand Online hosted by John Jantsch with an all-star panel including Guy Kawasaki, Chris Brogan and David Meerman Scott. Grab a latte and put in an hour with some of the most interesting online personalities around. (Note: Click on the article title above if you don’t see the play button)
Recent Event: @ Copies&Ink
January 1, 2009
Power-Hour Lunch: Using Client Newsletters to Market Your Professional Practice
March 24, 2009 • 11:30 a.m.-1:15 p.m. • Light lunch will be served
The game has changed. The tactics of marketing are different in the internet era. Still, a well conceived company newsletter remains one of the best ways to help grow your professional practice over time.
Join Copies&Ink and BrandOne Marketing over lunch for a fast-paced hour of best practice tactics, including:
• Finding a voice that will resonate with your clients
• Run it like a clock: practical newsletter logistics
• Integrate your print and electronic marketing: a must
• Build good will while growing your list
• Overview of a best in class e-mail campaign tool
To participate in this event visit our events page or call Candace Krell at 909-948-3550 x411
Save the date!
July 19, 2008
On Thursday Oct. 16, Copies&Ink will be hosting a special event of great interest to all users of Adobe software. Kelly McCathran of Adobe Systems will be presenting a special 3 hour workshop in our meeting facility.
Please save the date. The session will tentatively run from 9 a.m. to noon. Topic information and a link to reserve seat(s) will be available shortly. Here’s a brief bio of our speaker:
Kelly McCathran is the Service Provider Evangelist for Adobe. Her mission is to maintain relationships with the top print shops in North America. To fulfill that roll, she is the primary contact for printers to get the support, training and information they need to successfully work with Adobe’s line of products. In addition Kelly is a Certified Technical Trainer and an Adobe Certified Expert in InDesign, Photoshop, Illustrator, Acrobat, GoLive and PageMaker. Kelly has traveled North America and abroad teaching applications to the largest print shops in the world.
Out of control?
July 3, 2008
According to Fortune Magazine, the top five (revenue) private firms accounted or something like $343 billion in sales. This group includes Koch Industries, Cargill, Chrysler, Kaiser Permanente and the US Postal Service, which is technically not part of the US Government.
It’s interesting to note that of these firms, the Postal Service accounted for 21% of the revenue generated, but required 62% of the 1.253 million employees to generate that combined pool of $343B in revenue. Looking at it that way, maybe a 1 cent increase in postage isn’t all that bad after all!
Free Font Utility from Linotype
June 26, 2008
OK, it may not be terribly original to build a font manager that looks almost identical to ITunes (including a built-in font store), but the venerable type founder, Linotype was shrewd to do so. There’s got to be a boatload of overlap between graphic designers and ITunes customers. I cut my teeth growing up with Linotype equipment, and the company’s entry into digital typography is long overdue.
I’m imagining that the market for font management software isn’t exactly vast. Hence there hasn’t much new to consider, certainly not from Adobe. Yet the need to organize your fonts remains as important as ever. So a FREE font manager that really works is a great addition to the Mac arsenal. (PC version out soon!)
Linotype is betting on the convenience factor here: click and buy. After all, Adobe isn’t the only game in town. I bet someone in San Jose got chewed out for not thinking of this first.
BTW, the ability to switch your fonts on and off as needed, helps your computer run faster. Thanks to Copies&Ink Graphics Manager, Dave McPherson for pointing out this find!
Free download from Linotype Corp.
July Vacation Date Set
June 23, 2008
Seems like 2008 is a good year to save energy. With that in mind; we’re turning off the lights and the air conditioning for better than a week this July. Copies&Ink team members have all consolidated their summer vacation to one week, beginning with the 4th of July Holiday. So in short:
Copies&Ink will be closed from July 4 through July 11. We’ll be open for regular business hours beginning July 14
Are you running low on any of your regular printed items? Do you have a publication or mailing planned for early July? Please contact our offices ASAP. We’ll make every effort to accommodate you. We hope this does not inconvenience you and we appreciate your flexibility in allowing us the schedule this time off for our employees.
Extra: Inland Empire Invaded by Artists!
June 13, 2008
Here’s a free or low cost event that may be of interest. The Art Institute of California - Inland Empire is hosting an arts camp of sorts, from July 7-11, in San Bernardino. Topics and workshops in the areas of graphic/web design, fine arts, fashion, animation, culinary arts and more will be presented.
For more information and/or to register visit the Invasion of Creativity website. If you go, please let me know about your experiences. And stay tuned for more information about the Copies&Ink/Adobe workshops, coming soon!
