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A Basic Direct Mail Marketing Plan
by Bill Alpert
Forget the elevator speeches and the boring chamber mixers. Follow this plan and you’ll...
Organic Marketing, Part 2: What’s Your Story?
It must have been the 1960s. Still, I can still remember the agony of my junior high history class. It...
Print Is Forever
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How much would you pay for this screen shot of Wednesday’s New York Times Inauguration issue?...
Marketing by Yelling Louder
How can you find new customers in a down economy?
For more than the last 100 years its been about yelling...
Recession Busting Graphics Software
This article appears on EzineArticles.com
NEWSFLASH:
We’re officially in recession. Isn’t that a...
Green Printing at Copies&Ink: It’s Organic
Not just soy ink on recycled paper, but a commitment to minimal impact and sustainable processes.
This...
Clipboard on Steriods
OK, this is simple, cool, and best of all free. It’s a Macintosh utility that expands your clipboard...
Mail Domination
Well, when it comes to mailing, it’s the Postal Service that makes the rules. Starting November...
C&I visits Adobe CS4 preview in SF
CNET’s quick pass though some new Adobe Creative Suite tools.
C&I Graphics Manager Dave McPherson...
William Alpert is a seasoned entrepreneur and 35 year business veteran. His California based companies design and create printed and electronic marketing materials for Fortune 500s, entrepreneurs as well as advertising and graphic design professionals. He is the author of InkBlot, a weekly journal on business marketing in the internet era. 
