All posts in "Direct Mail Marketing"
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2 Step Tactical Marketing Using Print

By Bill Alpert / February 10, 2011

1. Start with a great strategy. (see our post on strategies) 2. Create a postcard, mailer or brochure that speaks clearly to your strategy. You can’t go wrong here. Your strategy encompasses your strengths and the deep needs of your customers. Your tactic is simply opening a communication channel with your customers. Examples: If your […]

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3 Small Business Marketing Strategies that Give Your Company a Foothold

By Bill Alpert / September 15, 2010

I can’t think of anything more valuable to a small business (or any business) than momentum. Who doesn’t love customers that keep coming back over periods of years? Momentum alone can sustain your customer relationships for years or even decades at a time. Your customer service is adequate, or better. You keep your promises. Your […]

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Marketing's Missing Ingredient

By Bill Alpert / July 20, 2010

It’s easy to get caught up in exciting new world of online marketing. You can now find endless articles, blogs, webinars and companies offering services related to search engine optimization, content marketing, social media and e-mail campaigns. It’s all so fast, sexy, and yes, cheap. What’s not so easy to find? Hard facts and case […]

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Why we don't use templates

By Bill Alpert / June 16, 2010

Neal, a cool, young internet saavy speaker and author, is thinking about some new business cards. “Do you have templates at your printing company,” he asked, striking up a conversation at a recent O.C. marketing event. “The problem with graphic design templates, is that they’re just that: templates,” I responded. They make your business look […]

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