Direct Mail Marketing

Marketing’s Missing Ingredient

Posted by billalpert on Jul 20th, 2010 | no comments home title

It’s easy to get caught up in exciting new world of online marketing. You can now find endless...

Posted by billalpert on Jun 16th, 2010 | no comments home title

Neal, a cool, young internet saavy speaker and author, is thinking about some new business cards. “Do...

Posted by billalpert on Apr 22nd, 2010 | no comments home title

bmw ad.pdf It’s practically child’s play to make a great impression using print. Just take...

Posted by billalpert on Apr 12th, 2010 | no comments home title

Marketing is much like going to the gym. It’s something we should do every day, but often don’t get...

Posted by billalpert on Apr 12th, 2010 | no comments home title

The letter arrived looking much like any other, in a plain white window envelope, with my name visible...

Posted by billalpert on Jul 3rd, 2009 | no comments home title

by Bill Alpert Perhaps you’re old enough to remember video of John Cameron Swayze delivering the iconic...

Posted by billalpert on Jun 3rd, 2009 | no comments home title

Does attention to detail in your writing make you look smarter? Does it improve your marketing skills?...

Posted by billalpert on Apr 6th, 2009 | no comments home title

You’ve mailed 2500 pieces at the discounted bulk mail rate, saving over $300 in postage compared...

Posted by billalpert on Jan 14th, 2009 | no comments home title

How can you find new customers in a down economy? For more than the last 100 years its been about yelling...

Posted by billalpert on Dec 22nd, 2008 | no comments home title

Starting November 23, the USPS will require that all presorted mailing lists be cleaned using the National...