Wait! Don’t Print Those Business Cards
They are boring!
They’re printed on that standard paper, using standard process inks, just like every other card you’ve seen lately.
The text is lackluster, the result of software defaults.
The logo doesn’t look quite right, and it’s lost in the cluttered layout.
Worst of all, there’s no memorable message or emotional appeal to the reader. I mean, now [...]
Adobe Workshop a Hit
Kelly McCathran from Adobe Systems leads workshop at Copies&Ink
A word of thanks to everyone who participated at the recent Adobe PDF workshop at Copies&Ink. It certainly was a busy, informative session. Rave reviews abounded from everyone.
Kelly has once again shared her personal list of links and free resources. Here they are, for those who attended, [...]
William Alpert is a seasoned entrepreneur and 35 year business veteran. His California based companies design and create printed and electronic marketing materials for Fortune 500s, entrepreneurs as well as advertising and graphic design professionals. He is the author of InkBlot, a weekly journal on business marketing in the internet era. 
