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New Rules for Business Mailing: USPS January 2013 Changes

By Bill Alpert / January 11, 2013

You’ve probably heard that the cost to mail a First Class letter is going up a penny. More info on that here. Notably, the largest impact of the Jan. 2013 changes involve standard class (read: bulk) mail. An effective cure for insomnia can be found in this PDF. Here’s the short list for self mailers, our most […]

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Night School: Photoshop

By Bill Alpert / June 28, 2011

Just in time for Summer vacation, a bit of knowledge can go a long way in making your photos shine. Here’s one of the best Adobe Photoshop tutorials I’ve run across. Yes, some things are over simplified, but for the average user: this will really help. Even if you don’t own Photoshop, the concepts presented […]

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Recycled Paper Cooked to Order

By Bill Alpert / November 22, 2010

It’s rare to find recycled paper that’s truly good for the environment. Many recycled products contain only a small portion of recycled fiber. Others use harsh chemicals to restore their whiteness before sale. Beyond the recycled content, some sheets are produced using damaging, unsustainable forestry practices. The good news is that we’ve found a sheet […]

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Why in the world do you want a logo?

By Bill Alpert / October 28, 2010

In this 5 minute video designer John McWade says it well. It’s far too easy to get deep into a logo project without really understanding the reason for starting. “I have a business, so I need a logo,” doesn’t really provide the clarity and direction that is needed to produce a winning result. Beyond that, […]

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