Bill's Journal | Copies&Ink Printing

Parenthetically Writing

Does attention to detail in your writing make you look smarter? Does it improve your marketing skills? It’s not hard to make a case for that. Just as clean fingernails and polished shoes help make a positive impression, so does your attention to grammar, syntax and punctuation. So here (courtesy of Empire State College, NY)

Parenthetically WritingBill Alpert2009-06-03T02:35:44+00:00

New Tools, Same Old Traps

OK, I love the web, and likely you do too. Still, I’ve been hard pressed to understand how “social networking” comes into play for business marketing. Most of what I’ve seen falls into the category of shameless self promotion. And that’s a shame. Certain hard truths will always be unavoidable, be it in print, direct

New Tools, Same Old TrapsBill Alpert2009-05-06T22:41:41+00:00

The Perfect Website

Well of course, it doesn't exist. Still, too many sites seem to miss the mark; they're stuck in old world thinking about marketing and advertising. They focus their engergy on promoting a brand, or product benefits. Yes, people still do buy the brand, but using a website to promote a brand misses the point. The

The Perfect WebsiteBill Alpert2009-03-27T01:06:08+00:00

Organic Marketing, Part 2: What's Your Story?

It must have been the 1960s. Still, I can still remember the agony of my junior high history class. It was a mind numbing succession of dates, names and places. The teacher, who may have been old enough to have been present at the signing of the Mayflower Compact, spoke in a monotone drawl that

Organic Marketing, Part 2: What's Your Story?Bill Alpert2009-02-04T21:48:53+00:00

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