All posts in "Bill’s Journal"
Share

BrandOne Marketing Coach Program

By Bill Alpert / April 12, 2010

Marketing is much like going to the gym. It’s something we should do every day, but often don’t get around to it. Frequently we do it wrong; only to make things worse. This is a huge problem for small businesses, where marketing gets stuck between a dozen other priorities. Even dedicated marketers within large corporations […]

Share

Selling on Price

By Bill Alpert / April 12, 2010

The letter arrived looking much like any other, in a plain white window envelope, with my name visible on the inside, and the sender’s company logo in the upper left. I was met with all the normal expectations, inaccurate information and claims that were simply too good to be true. This insurance agent spent fifty […]

Share

Wait! Don't Print Those Business Cards

By Bill Alpert / March 8, 2010

They are boring! They’re printed on that standard paper, using standard process inks, just like every other card you’ve seen lately. The text is lackluster, the result of software defaults. The logo doesn’t look quite right, and it’s lost in the cluttered layout. Worst of all, there’s no memorable message or emotional appeal to the […]

Share

Ending a Decade

By Bill Alpert / December 31, 2009

Here are the thoughts I shared with a friend and colleague upon leaving my office for the last time this decade. Just spending a few hours in my office cleaning up the remaining tasks for 2009. The last decade has been a wild ride, to be sure. Hope it’s ending on a positive note for […]

1 3 4 5 6 7 9
Page 5 of 9