Organic Marketing, Part 2: What’s Your Story?
It must have been the 1960s. Still, I can still remember the agony of my junior high history class. It was a mind numbing succession of dates, names and places. The teacher, who may have been old enough to have been present at the signing of the Mayflower Compact, spoke in a monotone drawl that [...]
Marketing by Yelling Louder
How can you find new customers in a down economy?
For more than the last 100 years its been about yelling the loudest to the largest number of people. Making them notice you. Pushing a business card in their face. Building a restaurant on a street that they pass frequently. Bombarding them with “me-too” direct mail. [...]
Recession Busting Graphics Software
This article appears on EzineArticles.com
NEWSFLASH:
We’re officially in recession. Isn’t that a shocking revelation? Unless a bailout is coming your way, maybe now’s a good time to save some green on your company’s publishing software needs. People often ask me “what’s the best software choice for my newsletter?” (or brochure, business card, mailer, etc.) Of course, [...]
Green Printing at Copies&Ink: It’s Organic
Not just soy ink on recycled paper, but a commitment to minimal impact and sustainable processes.
This is a huge concern to all of us, and over the years Copies&Ink has taken many steps, (some at great expense) to minimize our impact on the environment. These fall into two general categories: First, reducing waste and environmental [...]
Definitely NOT recyclable!
Much is made of recycling and sustainable practices, and for good reason. Thankfully, many of our foods and commodities (including paper) are to some extent renewable resources. On the other hand, few people are aware that perhaps our planet’s most important resource is being systematically destroyed, with the full support of governments around the world, [...]
10 cents worth of shampoo
How can just a few words and a single ounce of shampoo bring fortune to your company? How can saving a few pennies end up costing you hundreds or thousands of dollars?
I’m in Chicago on an extended business trip, and decided to try a new (to me) hotel chain: Extended Stay Hotels. Upon checking in [...]
My new company car
In the wake of $4.59 gasoline, I can’t think of a better time to think green than right now. Maybe even better than thinking green, each of us has the power to take positive steps in the direction of renewable resources, cleaner air and a healthier life.
It’s 5 miles from my front door to my [...]
William Alpert is a seasoned entrepreneur and 35 year business veteran. His California based companies design and create printed and electronic marketing materials for Fortune 500s, entrepreneurs as well as advertising and graphic design professionals. He is the author of InkBlot, a weekly journal on business marketing in the internet era. 
