It’s rare to find recycled paper that’s truly good for the environment. Many recycled products contain only a small portion of recycled fiber. Others use harsh chemicals to restore their whiteness before sale. Beyond the recycled content, some sheets are produced using damaging, unsustainable forestry practices. The good news is that we’ve found a sheet [...]
In this 5 minute video designer John McWade says it well. It’s far too easy to get deep into a logo project without really understanding the reason for starting. “I have a business, so I need a logo,” doesn’t really provide the clarity and direction that is needed to produce a winning result. Beyond that, [...]
Bill Alpert Introduces Event Does having deep knowledge of a software package like Adobe Creative Suite pay off? Is spending a few hours brushing up our skills at a graphics workshop a good use of time? If the speaker is Brian Wood of Adobe Systems the answer must be a resounding: YES! Just use one [...]
Do you agree that we now live in a world where great thinking is pretty much valued above anything else? We look for people and ideas that can help us live happier, more prosperous lives. We seek out these “idea leaders” for the direction and support they can provide. Yes, there are far too many [...]
Just in time for Summer vacation, a bit of knowledge can go a long way in making your photos shine. Here’s one of the best ...
If you’ve tried everything, and nothing seems to be working, it could be your strategy. After decades of working with business owners, I’ve found that ...
1. Start with a great strategy. (see our post on strategies) 2. Create a postcard, mailer or brochure that speaks clearly to your strategy. You ...
This isn’t about my needing to lose ten pounds, though that certainly woudn’t hurt. Instead, it’s about sleeping at night, and making sure my family ...
I still get a rush from jogging a ream of printed brochures, freshly off the printing press. It’s the same kind of rush your customer ...
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