The Postal service is still the number one go-to option for direct marketing, even in deep into digital 2016.
It’s always been the same; choosing the right products and services from the postal service can be confusing. The following pages might help:
For your reference: here’s the master price list of USPS products and services: http://pe.usps.com/text/dmm300/Notice123.htm#_c109
Furthermore, a handy mailing piece size reference chart can be found here: http://pe.usps.com/text/dmm300/Notice123.htm#_c435
The are many pitfalls when you work with direct mail. Before you begin your next design, be sure to check the rules. Mistakes can be very costly. If your project involves mailing more than a few hundred pieces, it easily pays to work with an experienced service provider. More often than not, you’ll save money in the long run.
Call me at 909-948-3550 if you’ve got questions or need assistance! ~Bill Alpert