The Perfect Website

Posted by Bill Alpert on Mar 27th, 2009 | 2 comments

Well of course, it doesn’t exist.
Still, too many sites seem to miss the mark; they’re stuck in old world thinking about marketing and advertising. They focus their engergy on promoting a brand, or product benefits. Yes, people still do buy the brand, but using a website to promote a brand misses the point.
The brand message [...]

Newsletter Confusion

Posted by Bill Alpert on Mar 19th, 2009 | no comments

You know how to build a campaign. It’s Marketing 101, just the basics. A good list, creative design, a great offer. Bingo.

We’re told it’s all about the numbers: reach and repetition. Write a great headline, use the right tools, hire a Flash whiz, get an account at Constant Contact. Hang in there. This strategy works. [...]

Lost your Job? We want to help.

Posted by Bill Alpert on Mar 2nd, 2009 | no comments

Free Resumé Program
If you’ve recently lost your job, we’d like to help. Copies&Ink will provide you with 100 free custom printed business networking cards, along with 50 resumés, and matching blank second sheets, plus envelopes.
Just upload your resume design to our website. We’ll provide you with a separate link to create your business cards. It’s [...]