It’s official: postage rates are going up again. It’s a process that seems to have accelerated in recent years. Perhaps the Postal Service didn’t get the memo about all the advertisers migrating to alternative forms of marketing. Starting next month first class postage will hit 42 cents, postcards 27 cents, each up one cent. Standard [...]
Well, in the vernacular one would say “this really sucks!” And indeed it does: both my son and his college roommate suffered the theft of their laptop computers when a thief forced a window and broke into their student housing apartment in Los Angeles. The LAPD was great about it, taking a full report, even [...]
Just in time for Summer vacation, a bit of knowledge can go a long way in making your photos shine. Here’s one of the best ...
If you’ve tried everything, and nothing seems to be working, it could be your strategy. After decades of working with business owners, I’ve found that ...
1. Start with a great strategy. (see our post on strategies) 2. Create a postcard, mailer or brochure that speaks clearly to your strategy. You ...
This isn’t about my needing to lose ten pounds, though that certainly woudn’t hurt. Instead, it’s about sleeping at night, and making sure my family ...
I still get a rush from jogging a ream of printed brochures, freshly off the printing press. It’s the same kind of rush your customer ...
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