This new service is perfect for corporate workgroups, marketing departments, public agencies and anyone who is currently wasting valuable time creating company business cards!

  • Enter and/or edit business card orders from anywhere in the world 24/7
  • Your own branded company portal and your EXACT business card design placed online
  • Access Control: You decide who can access the system
  • Option to approve any orders before they are released
  • Proof Copy on the spot; no waiting for emails, faxes, etc.
  • Downloadable PDF – Print your cards anywhere, on your desktop or with any vendor
  • Unlimited Use – generate as many card orders as you like for a fixed monthly cost
  • Plans starting as low as $34 per month, plus a one time setup cost.
  • One stop service – we can also print and ship your cards anywhere in the U.S.

To receive information, simply visit this page or TEXT the word BIZCARDS to 33444.

For faster service, please call (866) 345-2679 and ask for Bill Alpert

Best wishes for a wonderful New Year! May 2015 bring your much joy, prosperity and good health!

–Bill Alpert

Have you asked yourself this question: “Who is my targeted customer?” If so, the question itself could be very telling.

Across my 35 years in the world of business, I’ve seen many companies come and go. Sadly, I have to make this observation: We spend far too much time on superficial marketing and tactical activities when the real work, the real purpose for our calling is creating something wonderful, something we really care about and something that is important to the people who are our “customer avatar.”

This is not to say that the topic of marketing is unimportant, but that much of the complexity around that topic will simply evaporate if we’ve done great work before we get to the tactics of direct mail, e-mail, social media, blogging, etc. And that the process of targeting should be embedded in our work from the very beginning. This instead of simply using it as a sorting device for a mailing list broker.

So if you’re having to ask: “how do we define our customer” it’s probably already too late. You made that decision long ago, whether you were aware of it or not.

 

Newsletter Confusion

by Bill Alpert · 0 comments

You know how to build a campaign. It’s Marketing 101, just the basics. A good list, creative design, a great offer. Bingo.

We’re told it’s all about the numbers: reach and repetition. Write a great headline, use the right tools, hire a Flash whiz, get an account at Constant Contact. Hang in there. This strategy works. Eventually. Or at least it gets attention.

How to create a company newsletter: a popular theory

Repurpose our general campaign creative. Extract products from our catalog. Give everyone a heads up on our Spring promotions. People will read it. It’s a NEWSLETTER, after all. True?

Enter the faux newsletter. The domain of marketers who either don’t respect their readers (i.e. customers and clients) enough to provide substantive content, or of marketers who are just confused.

A company newsletter is most successful when it opens and maintains an intimate conversation between real people. It is generous in content and in spirit. It avoids even a hint of self promotion. It is journalistic in style and pointed in its attitude. It’s more about substance than style. It proves that you have a story to tell, or if you have none.

In the Internet Age, reach and repetition have become something of a commodity; real communication remains more elusive.

And by the way, those canned newsletters, and the folksy household tips articles are still being sold to business owners. Don’t even think about it!

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